Our Story

Sher Naturel Ltd is a handmade protective hair accessories business founded by Sherrelle. At Sher Naturel HQ we specialise in creating premium products that make caring for natural hair easier. Our brand teaches women and young girls how to look after their hair by using the correct tools and accessories.

About Us

Who can shop Sher Naturel?

Our products are created for natural Afro Caribbean hair. They support the growth of healthy kinky, curly & coily hair textures whilst also reducing breakage. Our sales show we have a strong demographic of Afro-Carribbean women who create our core customer base. However our products can be purchased by all ethnicities and hair types should the customer be faced hair issues which our products target.

How do your products help natural hair?

Our products are made and designed specifically for natural hair. Our goal is to share knowledge with our customers, giving them the tools and accessories they’ll need to care for their own hair. Our expertise and lived experience ensure we create high quality products to cater to the needs of our customers.

Why Satin?

The majority of our products feature satin. Satin was selected as our key material due to it’s cost, performance & accessibility. Satin protects the hair from dryness and friction and also reduces breakage & thinning. Satin also helps your hairs curl pattern stay in shape without having to worry about knots and kinks. Another added bonus is satin prevents your hair from becoming frizzy. All theses features allow you to maintain your hairstyles for a longer period of time, in turn promoting growth and healthier hair.